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MAR301 Principles of Marketing … 4 credits
This course provides an introduction to the study of marketing in business and other organizations. Topics that will be addressed in this course include the marketing environment, marketing ethics, information gathering, product development, pricing strategies, distribution strategies, the promotional mix, decision making, nonprofit marketing, social marketing and international marketing. (Prerequisite: junior standing and ECO102)
MAR311 Entrepreneurship … 4 credits
This course will explore small business management and entrepreneurship.
(Prerequisite: MAR301)
MAR312 Consumer Behavior & Marketing Communications … 4 credits
This course addresses the theoretical background for understanding consumer behavior. This course will examine the interaction between the environment, consumer's affect and cognition and a consumer's ultimate behavior. Various theories and perspectives on consumer motivation, attitude formation, information processing, and decision-making will be discussed throughout this course. (Prerequisite: MAR301)
MAR313 Promotions and Sales _ 4 credits
This course is designed to provide students with a basic understanding of integrated marketing communications through advertising, promotions, personal selling, public relations and internet marketing. Ethical issues related to these topics will be examined and trends in consumer and business-to-business buyer behaviors will be explored. (Prerequisite: MAR301)
MAR413 Marketing Research … 4 credits
This course will teach some of the fundamental tools needed to analyze the behavior and attitudes of all types of consumers. Students will acquire an overview of scientific methods and the research process. Skills learned will include learning how to identify problems, formulate problem definitions, define research objectives, choose and develop the research design, analyze data, and write up and present a report. Students will be taught several research techniques including survey, observation, focus groups, in-depth interviews, projective techniques, experimentation, and secondary data analysis. (Prerequisites: ECO201, MAR301, MAR312, MAT110)
MAR414 Marketing Management … 4 credits
This course will discuss the roles and responsibilities of a marketing manager-such as how to plan and implement programs that will meet the needs of the target market while achieving organizational objectives. Students will learn about information gathering, market measurement, competitive analysis, managing distribution, product positioning, ethics and decision-making, forecasting, budgeting, performance evaluation, and maintaining control. (Prerequisite: MAR413)
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